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FORD FUSION AND FUSION HYBRID LURING NEW CAR BUYERS FROM OTHER BRANDS

The 2010 Ford Fusion and Fusion Hybrid, fresh off a sales record and a string of awards in 2009, are attracting more buyers who are new to the Ford brand than ever before.


Fusion’s share of the midsize car segment in 2010 has increased to 12.2 percent, up 4.4 points from the 7.8 percent share in the first two months of 2009. Like it did in 2009, Fusion posted the largest share gain in the segment of any competitor.

Winning new buyers in the midsize segment is another indication that American car buyers value the craftsmanship and fuel economy offered across Ford’s lineup.
“It’s extraordinary that a car could set sales records and continue to excel in an environment where overall industry sales in the midsize segment are down 19 percent from a year ago,” said Ken Czubay, Ford vice president of Marketing and Sales and Service.

Since the introduction of the redesigned Fusion in March 2009, the car has set monthly sales records for the nameplate in every month but one. In 2009, sales increased 22 percent to a record 180,671. Over the course of the year, Fusion’s share of the midsize car market increased from 7.0 percent in 2008 to 10.5 percent in 2009. The gain – 3.5 points – was the largest gain for any car in the segment.

Over the first two months of 2010, momentum continued after the Fusion Hybrid, with industry-leading fuel economy, won key awards – including being named North American Car of the Year and winning the MOTOR TREND Car of the Year award.

They Said It Couldn’t Be Done

The 2011 Ford Mustang has become not only the most fuel-efficient Mustang ever, but also the first production car in history to produce more than 300 horsepower and more than 30 mpg highway.


The Mustang’s official EPA ratings – completed this week – certify that models equipped with the 305-hp 3.7-liter V-6 and available six-speed automatic transmission achieve 31 mpg on the highway and 19 mpg in the city. The standard six-speed manual transmission is rated at 29 mpg on the highway and 19 mpg in the city.
Mustang is powered by a lightweight, all-aluminum 3.7-liter dual-overhead-cam (DOHC) V-6 engine that uses advanced engineering to deliver its combination of power and economy. Twin Independent Variable Camshaft Timing (Ti-VCT) adjusts the valvetrain in microseconds depending on driver inputs, further contributing to the engine’s overall efficiency.

The fact that Mustang achieves its top fuel economy rating with the convenience of an automatic transmission also marks a shift in conventional wisdom. Ford engineered a modern six-speed automatic transmission with carefully calibrated gear ratios and shift programs to maximize economy, while still delivering high-horsepower driving fun.
In addition to engine improvements, upgrades to Mustang’s body, powertrain and chassis design contribute to the higher fuel economy numbers for 2011. Examples include:
New Electric Power Assist Steering (EPAS) system eliminates the drag of an engine-operated hydraulic power steering pump
Six-speed manual and automatic transmissions allow lower cruising revs without sacrificing off-the-line performance
Aerodynamic changes include improvements like a new front fascia, tire spats on the rear wheels, modified underbody shields, a taller air dam and an added rear decklid seal
The new 2011 Mustang already has more than 11,000 orders. Half of all the nationwide orders are for the car’s fuel-efficient 3.7-liter V-6 engine. The 2011 Mustangs are also being equipped with record levels of technology, giving customers the option of choosing navigation, high-intensity discharge (HID) headlamps and rearview cameras.

The new 2011 Mustang goes on sale this spring and will be built at the AutoAlliance International Plant in Flat Rock, Mich.

Nothing Says ‘Success’ Like a Five-Star Rating

It’s commonly said that you should “protect your investment.” That’s all well and good, but an investment that is really working in your favor is one that protects you.

The 2010 Lincoln MKT recently earned top ratings for frontal and side-impact crash tests conducted by the National Highway Traffic Safety Administration (NHTSA). The three-row luxury crossover previously earned a 2009 "Top Safety Pick" award from the Insurance Institute for Highway Safety (IIHS). Ford Motor Company has more Top Safety Pick ratings and more U.S. government five-star ratings than any other automaker.

A winning combination

The all-new MKT is attracting a balanced mix of Lincoln loyalists and new customers with its array of standard and optional crash-protection, crash-avoidance and driver-awareness features in addition to distinctive design, interior spaciousness, craftsmanship and fuel economy.
Since the MKT went on sale last fall, approximately 45 percent of MKT purchasers have traded in competitive models, most commonly the Acura MDX and Cadillac SRX. More than half of those buyers opted for the 3.5-liter EcoBoost™ engine.
Customer interest in MKT's driver-awareness features has been strong as well. Nearly one in three purchasers of the MKT opts for Adaptive Cruise Control and Collision Warning with Brake Support and three of four opt for a package that includes Blind Spot Information System (BLIS®) with Cross Traffic Alert. read more...

Another Reason Why Cleveland Rocks!

Think this nation needs a new engine of growth? Done and done.

Ford Motor Company is investing $155 million and adding 60 jobs at its Cleveland operations to build a new fuel-efficient V-6 engine for the 2011 Mustang, which has expected class-leading highway fuel efficiency of 30 miles per gallon on the highway and 305 horsepower.
The investment and jobs at Ford’s Cleveland Engine Plant No. 1 brings the company’s investment in powertrain engineering and facility upgrades in North America to $1.8 billion to support its 2011 vehicle launches – with more to come. The total number of jobs being added as part of these investments is 1,260. The new Mustang engine is one of nine new or upgraded engines or transmissions for 2011 model Ford, Lincoln and Mercury vehicles.
On sale this spring, the 2011 Ford Mustang delivers 305 high-performance horses for V-6 coupe buyers. The all-aluminum dual-overhead cam (DOHC), 3.7-liter Duratec 24-valve V-6 engine delivers a projected 30 mpg on the highway with a six-speed automatic transmission and fun for drivers on nearly every road.

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Ford’s Go Green Dealership Program

Keeping with Ford’s commitment to the environment, the company is launching a voluntary Go Green initiative for Ford and Lincoln Mercury dealers. The program makes it easier for dealers to reduce their carbon footprint and improve the energy-efficiency of their operations.


Ford is working with Rocky Mountain Institute (RMI) – an organization recognized as a leader in providing energy-efficiency solutions to businesses, communities and organizations around the world – at three dealerships in diverse climates.

The Go Green dealer sustainability initiative is fully integrated into Ford’s existing architecture to provide dealers with the ability to improve energy efficiency and lower operating costs.

This program is a great fit for Ford dealers because it provides a variety of energy-efficient improvement options regardless of the current age and design of the facility. This allows all dealers the opportunity to participate in improving the energy efficiency of their facility and gives them flexibility in making choices that are right for them and their dealership.

Dealers interested in participating in the Go Green Dealership Sustainability Program will first receive a comprehensive energy assessment from sustainability experts at Ford. After the thorough assessment is completed, Ford and the dealer will collaborate on energy-saving options available and will tailor a program to meet the needs of the dealer. Solutions are wide-ranging and can be implemented for dealers with existing facilities as well as dealers who are constructing new facilities.

Dealers who participate in the program will be able to take advantage of several benefits, including guidance on available State and Federal tax credits and incentives, as well as access to technical expertise and resources to assist with selection of energy-efficient products and equipment.

Ford Focus Electric Coming Soon

Ford Motor Company is a-buzz with electrified vehicle development. An all-electric version of the Ford Transit Connect commercial van is coming in late 2010, followed by the Ford Focus Electric in 2011.

Focus Electric is an exciting spin on the next-generation gas-powered Ford Focus, which was revealed at the 2010 North American International Auto Show and is hitting the streets later this year. The electrified Focus will be powered purely by batteries, which means it will never use a drop of gas and will produce zero emissions. Goodbye gas tank. Sayonara tailpipe.
Focus Electric will be rechargeable through wall outlets and is targeted to get up to 100 miles per charge, making it ideal for daily commuters and others who drive predictable “around town” routes. Charging the car’s lithium-ion batteries will take between six to eight hours using a 220V wall outlet or longer using a 110V outlet.
Focus Electric will also feature a user-friendly interface similar to the Ford Fusion Hybrid’s award-winning SmartGauge™ display to provide the driver with information on vehicle range and battery charge.
“Ford is committed to help lead the way to find creative solutions to ensure that electrified vehicles can deliver benefits to our customers, the environment and our business around the globe in a sustainable way,” said Nancy Gioia, Ford director of Global Electrification.

FORD FIESTA CONTINUES TO TURN HEADS; MORE THAN 6,000 RESERVATIONS BOOKED ALREADY

Fiesta momentum continues to grow months before the car arrives in dealer showrooms this summer. The 2011 Ford Fiesta now has 6,000 reservations – half of them from non-Ford customers – and more than 100,000 handraisers showing an interest in the new fuel-efficient car.

The Reservations program is providing Ford with a better understanding of consumer preferences. Nearly 60 percent of customers are opting for high series models, and 65 percent are choosing the five-door hatchback. Among the top three color choices are Blue Flame and Lime Squeeze.

Call and reserve your today!